The networked nonprofit : connecting with social media to drive change / Beth Kanter, Allison H. Fine ; foreword by Randi Zuckerberg.

San Francisco : Jossey-Bass, 2010.

87237

Nonprofit organisations.

Social networks.

Introducing networked nonprofits

Nonprofit challenges and trends

Understanding social networks

Creating a social culture

Listening, engaging, and building relationships

Building trust through transparency

Making nonprofit organizations simpler

Working with crowds

Learning loops

From friending to funding

Governing through networks.

"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"-- Provided by publisher.

Includes bibliographical references and index.

9780470547977

xix, 201 p. : ill. ; 24 cm