Law practice strategy : creating a new business model for solos and small firms / Donna Seyle.

[Santa Cruz, Calif.] : Donna Kirk Seyle, 2011.

1st edition

80459

Law firms -- Economic aspects -- United States.

Law offices -- Economic aspects -- United States.

Practice of law -- Economic aspects -- United States.

Chapter 1: The new legal profession: embracing change

1. The proactive lawyer

2. The driving forces behind today's legal profession

3. The inevitability of innovation

Chapter 2: Cost containment, efficiency and project management

1. Why contain costs?

2. Using project management systems

3. Using cloud productivity tools

Chapter 3: Creating a virtual law office

1. Consumer demand for online legal services

2. A little history

3. What is cloud computing?

4. laas and Paas platforms

5. The Saas model

6. Document assembly functions and unbundling legal services

7. Permanent change or passing phase?

Chapter 4: Security, ethics and regulation in the cloud

1. Security

2. Ethical considerations

3. Regulation of security standards and ethical obligations

4. The future of international security regulation

Chapter 5: Content marketing, part 1

1. Content vs. social media marketing

2. How content and social media marketing work (the really basic version)

3. Participating in social networking sites

4. Blogging

5. Guest blogging

6. Commenting

Chapter 6: Content marketing, part 2

1. Syndicating your blog post

2. Using subscription tools and email marketing to create your community

3. Repurposing and being creative with your blog content

4. Conducting webinars

Chapter 7: Alternative fee agreements: the face of opportunity

1. The unsustainability of the billable hour

2. The problem with the billable hour

3. The face of opportunity

4. Efficiency and cost containment

5. The benefits of alternative pricing

6. If not the billable hour, then what?

7. Value pricing: changing your business model

Chapter 8: Pulling it all together.

Includes bibliographical references.

9780615435251

vii, 161 pages ; 21 cm