1. Part I. 2. 3. 4. Part II. 5. 6. 7. 8. Part III. 9. 10. 11. The power of image : introducing publicity rights
Undestanding publicity : theory and practice
The theory of image and publicity rights
The exploitation of image and publicity
Privacy as a basis for protecting publicity rights
Justifying publicity rights
Justifying publicity rights : setting the scene
Order, autonomy and efficiency : justifying a right of publicity
The competing interests
The nature of publicity rights
Shaping publicity rights
The scope of publicity rights : formation, duration and transfer
The permitted uses of persona
Remedies for breach of publicity rights.