Marketing and the law / Bruce R. Clarke and Brendan J. Sweeney.

Chatswood, N.S.W. : Butterworths, 2000.

2nd edition

21861

Law of marketing in Australia and New Zealand.

Marketing -- Australia.

Marketing -- Law and legislation -- Australia.

Trademarks -- Australia.

1. Introduction to the law of marketing

2. Intellectual property

3. Patents for inventions

4. Trade secrets

5. Copyright

6. Designs for industrial products

7. Trade designations: passing off and unfair trading

8. Trade designations: registration of trade marks

9. Product packaging and labelling

10. Product liability

11. Advertising

12. Selling techniques and electronic business

13. Introduction to competition law

14. Markets, competition and authorisation

15. Collusive conduct

16. Misuse of market power

17. Mergers

18. Resale price maintenance

19. The Distribution process.

1st edition, Butterworths, 1997, successor to Collinge and Clarke, Law of Marketing in Australia and New Zealand, 2nd edition, 1989.

Includes index.

0409316792

xxvii, 594 p.